“Big Data” is a term used a lot these days. It basically describes the large volume of data—both structured and unstructured—that inundate us on a day-to-day basis. But, it’s not the amount of data that’s important; it’s what organizations do with the data that matters. In the business world, big data can be analyzed for patterns and insights that lead to better decisions and strategic business moves. In our world of firefighting, big data can be used to save lives and property, while making fire departments more operationally efficient.