By PAUL C. DARLEY

Paul is chairman, CEO, and president of W.S. Darley & Co. He is a past president of the Fire Apparatus Manufacturers’ Association (FAMA) and served on the board of directors of the Fire and Emergency Manufacturers and Services Association (FEMSA). He has visited fire services in more than 80 countries. He has a bachelor’s degree in marketing and finance from Marquette University and a master’s degree in business administration from Northwestern University’s Kellogg School of Management. He is the author of the book Sold!, which was released in November 2017.

For many years, numerous speakers at virtually every major fire service gathering have focused on data and data analytics. Interpreting and using data have become routine in fire service management. Decisions on a wide range of critical issues such as funding, apparatus purchases, station placement, and staffing are backed and validated using data obtained from Continue reading

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