Fire Apparatus Manufacturers' Association


Maintainer Corporation of Iowa, Inc.
Maintainer Corporation of Iowa, Inc.

Maintainer Corporation of Iowa, Inc. announced today that after an outstanding
21-year run as company President, Denny Michels will retire on December 31, 2017. Shelley Morris, current Vice President and General Manager, will succeed Michels as President in January.

Under Michels’ leadership, Maintainer has grown from a handful of employees to more than 180 today. Michels’ dedication to quality and customer satisfaction has helped make Maintainer the industry leader in custom, long-lasting, high-value truck bodies. He also led the acquisition and merger of the current Maintainer facility in Rock Rapids, which produces Maintainer Custom Bodies (MCB) emergency vehicles.

“I’m extremely proud of our Maintainer team. Our products, service and people all reflect our commitment to the customer and our values.  We’re customer-centric, and the glue that holds this together is our integrity. The Maintainer legacy is far greater than just one person.  I know that Shelley Morris will be a great leader for Maintainer.  He already is.”

Morris joined the company in 2005 and has been responsible for leading manufacturing operations, plant expansions, sales and marketing efforts, and building a strong management team. Morris has been in the General Manager role for the past six years. As President, he will focus on expanding and growing the business. Maintainer will continue to expand its product base and add new channels of distribution. He will also focus on creating the capacity to respond to the increased demand for Maintainer’s products.

“Denny has been an outstanding mentor. The principles and values that have guided this organization under his leadership are instilled in me. The importance of quality, customer service, safety, and always doing the right thing won’t change. I am excited about Maintainer’s future.”

About Maintainer Custom Bodies

Maintainer Custom Bodies (MCB) is located in Rock Rapids, which is in the northwest corner of Iowa near both the Minnesota and South Dakota borders. MCB is the emergency vehicle brand for Maintainer Corporation of Iowa, Inc., who has been manufacturing high-quality, innovative custom rescue vehicles at this location since 1976. The company previously operated under the names Cayle Craft, Amtech Emergency Products, and Rescue Vehicles of Iowa. You can find out more information at their website: